| Higher Nationals Assignment Brief | |
| Qualification Title | Pearson BTec Level 5 Higher National Diploma in Business |
| Unit Number and Title | Unit 43: Business Strategy |
| Assignment Title | Business Strategy |
| Submission format |
The submission is in the form of a strategic management plan report. This should be written in a concise, formal business style using 1.5 spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate and ensure that the report is justified and aligned. All work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 3,000–3,500 words, although you will not be penalized for exceeding the total word limit. |
| LO1 | Analyse the impact and influence that the macro environment has on an organisation and its business strategies |
| LO2 | Assess an organisation’s internal environment and capabilities |
| LO3 | Apply the outcomes of analysis, using an appropriate strategic management tool, in a given market sector |
| LO4 | Develop a strategic management plan in an organisation, informed by models, theories and concepts, to achieve competitive advantage in a given market sector.on reflection and evaluation. |
| Vocationa Scenario |
Based on the case scenario above, you have been recruited as an Enterprise Strategy Manager by one of the following well-known, large global organizations: ¨ KLM ¨ Ryanair ¨ Wizz air ¨ British Airways ¨ Easy Jet Select one of the organisations listed above and produce an environmental analysis report to include a strategic growth management plan based on the use of recognised internal and external analytical tools. |
| Assignment Guidelines | |
| i) | Submit a soft copy to Turnitin on the submission date. Use a normal script with a proper font size of 12. |
| ii) | Attach the front sheet of this assignment brief to your work for assignment submission with signatures on the statement of authenticity. |
| iii) | Assignments submitted after the deadline will not be accepted unless the Extenuating Circumstances Form is submitted with third-party evidence. |
| iv) | Collusion and Plagiarism must be avoided. (For further details please refer to Academic Misconduct Policy and Procedure, Plagiarism Handbook, all available on Moodle) |
| v) | Start each answer on a new page and pages should be numbered. |
| vi) | Include a Bibliography at the end of the assignment and use the Harvard referencing system. |
| vii) | All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit) etc. |
| viii) | To pass you need to address all the LOs and meet all the Pass (Ps) criteria within the LO. |
| ix) | In order to get merit, you need to address the characteristics of Pass and achieve M1, M2, M3 and M4 |
| x) | In order to get a distinction, you need to address the characteristics of Pass, Merit and achieve D1.M3 and M4 |
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit.
| Assessment and grading criteria | |||||
| To achieve a pass grade the evidence must show that the learner able to: | To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: | To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: | |||
| P1 | Applying appropriate frameworks to analyse the impact and influence of the macro environment on a given organisation and its strategies. | M1 | Critically analyse the macro environment to determine and inform strategic management decisions. | D1 | Create a set of valid strategic directions, objectives and tactical actions for successfully achieving strategic alignment, based on critical interpretation of internal and external data, and information. |
| P2 | Conduct an internal environment and capabilities assessment of a given organisation using appropriate frameworks. | M2 | Interpret information and data to assess strengths and weaknesses of an organisation’s internal capabilities, structure and skill set. | ||
| P3 | Determine appropriate management tools to analyse a given market sector for an organisation and inform strategy. | M3 | Justify the use of an appropriate strategic management tool for a given market sector, to inform strategy and strategic objectives for an organisation. | ||
| P4 | Devise appropriate strategic objectives, based on the outcomes of analysis for an organisation to inform strategy. | M4 | Produce a strategic management plan that has tangible and tactical strategic priorities and objectives. | ||
| P5 | Apply a range of models, concepts or theories to interpret and devise strategic planning for a given organisation. | ||||
| P6 | Design a strategic management plan, applying appropriate strategies to improve competitive edge and market position based on the outcomes. | ||||
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